Case studies
Making sense of a complex story
I worked with Woodland Heritage to help them tell their story in a clear, compelling way to all stakeholders, from trustees and donors, to partners and press.
Together we updated the Vision, Mission, Values and wrote an new Manifesto to guide and inspire the charity, as well as building a key messaging framework to help keep communications consistent and impactful.
Outcomes
A differentiated story that set them apart from others in a similar space
Prioritised activities and resources
Practical tools that supported the business roadmap
A ‘funder-ready’ story
A consistent narrative for trustees to work from
“Working with Emily was really energising. She was able to guide, using her considerable knowledge, and provide the help we needed”
John Orchard, CEO
Brand positioning for an independent charity
I worked with The Pelorus Foundation to create a brand strategy that differentiated it from its parent company, Pelorus Travel, allowing it to have braider reach among supporters and donors.
Outcomes
New Vision, Mission and Values
Updated About Us content
Clarity on key messgaing for fundraising activities
“Emily brought fantastic skills to our team, challenging us to not only think outside the box, but also help simplify our messaging into something real and tangible for external audiences.”
Justine Williams, Head of The Foundation
